Wednesday, May 1, 2013

The PR Implications Of Cyber Security

Here's a great new article by SteamFeed on the unforeseen consequences of a security breach. Jayme Soulati gives sound advice on how to prepare and manage a breach from a PR perspective.

Here are a few suggestions (read the entire blog post here):

Tips to Insulate Before A PR Crisis

1. A crisis communications plan has always been a necessity for companies. When was the last time it was dusted off and reviewed for cyber security?

2. PR needs to be involved during corporate crisis at all times; a company in crisis needs outward-thinking experts who put the customer top of mind.

3. While strategists are monitoring the situation moment to moment, the PR team needs to be preparing statements for media and customers in parallel.

4. Twice a year, the entire marketing team along with IT should meet for a dry run to determine the chain of events should a cyber attack occur in a company. In this case, “cyber attack” can also include the swiping of credit information and personal data; if it’s electronic information, then it’s a breach of cyber security.

5. Annually, meet with the C-suite to review the cyber crisis plan and ensure everyone is on board and ready to hit send when and if a crisis occurs.

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